What does SEO actually mean for your business?
SEO, search engine optimization is the blanket term for the process of modifying and improving a person or business’ website and/or web presence with search engines in mind. Google, being the biggest and most widely used Search Engine would usually be used as a primary example. SEO is done in order to maximize traffic and HOPEFULLY conversions to that website or web presence. It’s the internet right? It all comes down to revenue.
Sounds great right? How do I get some SEO for my business?
Well here is the caveat. Website Ranking Algorithms, although not exactly shrouded in secrecy, is not something that any good Search Engine just gives away freely.
Think about it this way. There is a reason why more people go to Google for search queries. Because you get great results. That same reason is why Google or Alphabet Inc. has become one of the most influential companies in the world, let alone the most viewed and most iconic website online. I would keep that algorithm secret too, wouldn’t you?
So what can we do then? How do we get our website and business more visitors and more calls and more revenue?
Quality Content, Attention to Detail
Google doesn’t invest billions of dollars into it’s algorithms so that a 25 year old bitcoin trader can trick it into thinking your business should be at the top of the search results. The only way to get to the top is to show Google and Bing that your business deserves to be there. That means proper tagging, OnSite Optimization (headings, tags, quality of content), Offsite Optimization (links and reviews) and Consistency of business information. They don’t care if you are good people, but that visitors will stay on your page, call your service and come back to google next time they need another professional or service.
There are No Shortcuts
I have had to figure this out the hard way, but there are no shortcuts in life. If you get it fast, you lose it fast. If it’s too easy then everyone else will do it and Search Engines will reduce it’s weight. You have to build quality web profiles, quality blogs, quality websites so that Google and Bing can estimate that you have a quality physical business or well designed product/service. It may not be cheap and it may not be fun, but that why SEO, Search Engine optimization estimated to be a + $100 Billion Dollar industry in 2025.
So How do I start?
There are many sources online for SEO tips and tools, a Google Search will help with that. But if you enjoyed this article and would like to get in touch with me, the founder of Blake & Watt, please reach out for a free consultation:
https://www.blakeandwatt.com Book a Free 30 Minute Consultation.
My name is Anthony Nicolas. I’d love to help you meet your business objectives.
You can also visit me at www.blakeandwatt.com
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